Many clients want their suppliers to get involved in more areas of their business. More clients are entrusting their budget to the PR agency and there are opportunities for those involved in PR to handle media space, as well as for those who buy media to get involved assisting with editorial opportunities. Media buying and PR can work really well together in terms of leveraging editorial space off bought media space in the same publication. Furthermore, media planners tend to have opportunities sent through to them, as media owners try and sell advertising space. Working together can facilitate sharing this information with PR associates in the best interest of their clients.
Lynda Rubin from MEDIAlive has 12 years experience in media strategy, and spent five years in research prior to this. She’ll share her experience, taking you through the fundamentals of buying and planning, explaining terminology used and tools available, to plan and buy media. There will be an opportunity for questions at the meeting, but if you’d like to email questions before the preceding Thursday, she’ll deal with them in the body of her presentation.
Snacks will be supplied by Saul’s.
Vivian Dart, previously with Top Billing magazine now heads Estetica South Africa – hair, fashion and beauty. Find editorial contact details at www.pr-net.co.za under opinions.