Second session about Developing PR Angles

PR-Net founder Brian Berkman presents a workshop on developing editorial angles. “Creating news releases based on the five w and an h is just the beginning of earned media for your clients. Finding the hook or angle to entice editorial coverage is where the money is and with more than 20 years experience as pubic relations consultant and working journalist I will be leading a workshop to learn how”, he says.

The two hour session, on Thursday, July 28, between 2pm and 4pm at Richard’s Supper Stage and Bistro in Sea Point, costs R250 and will include group work to apply the tips and tricks Berkman shares. People leaving the session should better know how to understand the news agenda, marrying clients’ key communications messages with the relevant editorial focus and how to find different angles for the same story to increase its editorial appeal.

Tea and Coffee will be served. Free parking is available at the Sea Point Library.

PR Fees: A continued conversation

There will be a second opportunity to continue the conversation with peers about setting PR fees on Thursday, July 28 at 11am at Richard’s Supper Stage and Bistro in Sea Point, Cape Town. Tickets are R200 each.

This 90-minute session, aimed at business owners or office managers, will be an opportunity to further explore the takeouts from the previous meeting which included noting the different methods currently used to bill for public relations expertise and practice; getting a better sense of what peers bill for similar line items; investigate tools to evaluate actual time your business spends on particular tasks and to consider adopting a standardised evaluation metric.”

PR-Net founder Brian Berkman will host the meeting and encourage a lively exchange of ideas from the audience.

Coffee, tea and a light refreshment will be offered.

Peer Network For The Communications Industry