Social Media has enabled the seamless spread of news within and between huge networks of people. The problem is "How do you access these groups meaningfully?"

To get the news in your press release spreading through these networks you need to understand how they function - and where and how their news is sourced. Join Philip van Zyl for the following:

Understanding more...

Jenny Handley is a brand strategist and owner of a successful PR, marketing and brand management company that she founded 15 years ago, Jenny Handley Performance. She has worked on a variety of diverse brands from high quality products to high profile people. Success stories range from more...

Here are links to some Useful Stuff:

• The Role of Media in Advertising to Present
    
• Do it yourself classification
   
• Longtail's presentation on Social Media 26 Sept
   
• Les Aupiais' new magazine
   
  Les Aupiais is looking for 100% South African stories for a magazine which embrace South African success – products, people, movements, gadgets, design and ideas.

  The longer features would be about 700-800 words (with pics)
  The shorter (snippets) about 200 words (with pics)
  If you are interested please can you send a 50-word motivation to Original Copy: kathy@iafrica.com together with a suggested photograph
  There are a number of areas of interest including:
  Agriculture,Industry,New on the market,Green,Textiles,Gadgets,Green/recycling etc,Job creation,Food,Beauty,Making a success in the recession,Sport and Health