Five Ways to Upgrade your Media Relations is a 90-minute workshop for communications practitioners who want to improve their relationships with journalists.
Brian Berkman, a public relations consultant and working journalist, who has had parallel careers in PR and media for more than 20 years, shares his tips how to form meaningful connections with members of the media.
“Anyone can purchase a media list and programme names into a database. Doing that doesn’t make one anymore a communications professional than using Google to search symptoms replaces a medical degree. This workshop will look at practical ways to raise one’s head above the parapet and get media to take your call or open your email.” he says.
The session, on Thursday, August 25, is at Richard’s Supper Stage and Bistro in Sea Point between 12pm and 1.30pm at a cost of R250 per person.